Volkswagen's The Force ad debuted during the 2011 Super Bowl and was definetly a crowd pleaser. The Star Wars theme resonated with it's core audience and will certainly be remembered. But will we remember the brand or the product? The fact that the ad was for Volkwagen will probably be recalled, but recalling the model featured was a Passat, well I'm doubtful. Overall, the concept was good but I feel this ad falls a little short on both branding and product recall. If the ad had not premiered during the Super Bowl, would the message have been lost?
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