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Chrysler "Imported from Detroit"

The Chrysler "Imported from Detroit Ad" is one of my all-time favorite auto ads. This commercial sends a simple message. One that we, as Americans, can relate to. It doesn't inundate us with product features and a variety of models and prices and offers and such. It sends a clear, simple message. Chrysler vehicles come from Detroit, from home. And Detroit knows how to make a high quality vehicle because it's what they've done for years. They are the Motor City. The addition of a high profile celebrity, Eminem, just cements the message.

Pajama Jeans

For Rebecca.

Pajama jeans are real...no energizer bunny is going to come crashing through the ad. You may be asking yourself "How can they afford to air these ads?"
This is a per inqury (PI) ad which means that the host network/cable company gets paid a set amount for every call or order placed from the ad, not for the air time. Depending on the product, these can do well. I would be curious to see the stats on this one. Are any of my cable ad managers out there airing this ad? If so, how is it doing?

Bud Light: Real Men of Genius

Bud Light's series of radio ads that started in 1999 should go down in history as one of the best ad campaigns ever. They are memorable because they are funny and they are funny because they are true. Each spot takes a look at everyday characters in our lives such as Mr. Multi-color Sweater Wearer Guy and Mr. Beach Medal Detector Guy.

These were the type of ads you stopped on while flipping through stations trying to find music and looked forward to every break. Great use of audio, imagery and music....you're the real men of genius, Anheuser Busch ad guys.

There are well over 80 spots in this series and the complete list can be found at http://budlight.whipnet.com/ .

That's a Good Car Paw Paw

From time to time on this blog I will focus on local commercials. This one is actually from my childhood but I still remember it today. It is hokey, the video and audio quality are poor but it is part of one of the most memorable series of commercials that I've come across. Even after *mumble mumble* years, I still remember it. Check it out below.

USM: Creative. Bold. Determined. and Freeing the Power of the Individual

During each NCAA televised match-up, each participating university receives access to ad time to proudly display its brand. These commercials are not only a recruiting opportunity but crucial to helping instill pride and determination in the current students, faculty and alumni.

These ads have greatly improved over the years and I hope they continue to evolve. Below are two from the University of Southern Mississippi. Both call upon the strengths and accomplishments of the university by using images and audio to covey emotions. It is these emotions which are most likely to resonate with the audience create recall and inspire new generations to attend the university. SMTTT!

Volkswagen The Force

Volkswagen's The Force ad debuted during the 2011 Super Bowl and was definetly a crowd pleaser. The Star Wars theme resonated with it's core audience and will certainly be remembered. But will we remember the brand or the product? The fact that the ad was for Volkwagen will probably be recalled, but recalling the model featured was a Passat, well I'm doubtful. Overall, the concept was good but I feel this ad falls a little short on both branding and product recall. If the ad had not premiered during the Super Bowl, would the message have been lost?

Luvs Blow Out

This is perhaps one of the most memorable diaper commercials I have seen in a long time. The "blow out" has happened to all mothers and can be as horrifying as it is hilarious if it happens in public. This ad instills confidence that Luvs can stand up to the test of the most powerfull blow outs even though it is done via animation. We've seen many ads of happy babies crawling around to show how well they move with your baby and control leaks and they can be very boring. This Luvs ad is entertaining, sends a clear message and is one that will stick with you.