During each NCAA televised match-up, each participating university receives access to ad time to proudly display its brand. These commercials are not only a recruiting opportunity but crucial to helping instill pride and determination in the current students, faculty and alumni.
These ads have greatly improved over the years and I hope they continue to evolve. Below are two from the University of Southern Mississippi. Both call upon the strengths and accomplishments of the university by using images and audio to covey emotions. It is these emotions which are most likely to resonate with the audience create recall and inspire new generations to attend the university. SMTTT!
Providing Advertising Tips and Tricks for Traditional, Digital and Social Media
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