For Rebecca.
Pajama jeans are real...no energizer bunny is going to come crashing through the ad. You may be asking yourself "How can they afford to air these ads?"
This is a per inqury (PI) ad which means that the host network/cable company gets paid a set amount for every call or order placed from the ad, not for the air time. Depending on the product, these can do well. I would be curious to see the stats on this one. Are any of my cable ad managers out there airing this ad? If so, how is it doing?
Providing Advertising Tips and Tricks for Traditional, Digital and Social Media
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