SocialBro: SocialBro is a tool to help analyze your Twitter Community. Its has multiple features but my favorite is the Best Time to Tweet data. The program analyzes your followers and provides a day-by-day hour-by-hour graph of the percentage of your followers who are actively online. The tool also gives you a breakdown of people you follow, who's active, who's a influential and who's inactive and then allows you to bulk remove tweeters from your friends list. If you're looking to make the most of your tweets, this is worth checking out. This is currently a free application but I suspect this will change.
Hootsuite: Hootsuite is a social planning tool that allows you to schedule Facebook, Twitter, LinkedIn, and other outlets in advance. The program comes with a link shortening tool that ads a built in trackability function adding value to the service. There are free and paid versions of this tool (I use the paid version) and it is a great way to control when and where your message posts without having to be live for a time-sensitive message. When used with info from SocialBro, this can really add power to your message. The program can generate all-inclusive reports, although only the click report is free with a paid service.I highly recommend implementing these tools especially if you're managing more than one social media profile.
