In the spring of this year, the California Riverside Ballet entrusted its website re-design project to students at the Art Institute of California-Inland Empire in San Bernardino, CA. The students had just 11 weeks to create new branding for the ballet. Their work included a new logo, stationery, website and twitter background. The image to your left was the existing site. The image below is the newly re-designed site.
During the course of the project the students were able to meet with Artistic Director, Mario Nugara, and Executive Director, Janet Rose, to receive direction on the project.
The result is a much more dynamic site that shows off the beauty and artistry that the ballet offers. The re-design also allowed for a more prominent placement of calls to action, including ticket purchasing and donations.
Remember to pay attention to these attributes in the design of your own sites.
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