NASCAR rolls right around the corner from me into the California Speedway this weekend. Millions are spent by corporations on sponsorships each year. Do they pay off? You betcha!
Check out these studies:
http://www.hlglicensing.com/nascar.htm
http://jimc.medill.northwestern.edu/JIMCWebsite/2003/corbett.pdf
http://www.performanceresearch.com/nascar-racestat.htm
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